The L'Oréal Paris Rouge Signature Plumping Lip Gloss is designed to create volume and shine. In a non-sticky formula, the gloss couples a cooling effect with intense hydration. It features Hyaluronic Acid and Collagen, which seek to lock in moisture. Equipped with a unique volume applicator, the gloss contours the lips to help give a fuller illusion. It delivers sheer, shiny pigment, available in 9 flattering hues.